Enkel Design by Erik Jansson

Certified specialist, educator, and coach in UX‍-‍design and digital accessibility.

Email erik@enkel.design
Den här sidan på svenska
Erik Jansson with closely trimmed hair and beard, wearing a light blue short-sleeved polo shirt, arms crossed and a big smile. Colorful outdoor background.
Den här sidan på svenska

About me

I work as a development coach, educator, and mentor at Bolagsverket's IT department. I help our development teams create accessible and usable digital services for the web. I am also responsible for processes, the design system, and tools for UX‍-‍design and digital accessibility.

Born in in Stockholm, with roots in Northern Sweden. Since , I have been living in Söråker on a lakeside property with my wife, two children, three cats, and zero mice. I enjoy playing chess and table hockey. I have also worked with the web as a hobby since the 1990s.

Drawing of the crooked winding stairs in The King's House in Lund.
Drawing of the 450-year-old, crooked but beautiful spiral staircase in Kungshuset in Lundagård, where I spent many years studying philosophy and cognitive science. Drawn by: Erik Jansson, 2025.

Education

My academic background includes the technology and engineering preparatory program; a Master's degree in Cognitive Science and a Bachelor's degree in Theoretical Philosophy – both degrees from Lund University.

In practice, my expertise is problem-solving and design at the intersection of people and the digital.

My competencies

My design philosophy

No one has ever said that a website was too easy to use. In an era where more and more aspects of society are becoming digitized, simple design is essential to ensure we build a web for everyone.

Simple design is intuitive and easy to understand. It is accessible to all users and purposeful without being complicated. It is also aesthetically pleasing and enjoyable to use. Simply a great user experience.

Enkel design in practice

Enkel is a Swedish word with several meanings – among them “simple” and “uncomplicated”.

Make it easy for the user. No unnecessary or difficult-to-grasp content, no extra div elements with classes when semantic elements exist, and no needless JavaScript. Enkel design is compatible with all conceivable devices and connections and accessible to all users.

Respect the user's time, attention, and needs. When we remove all unnecessary parts and let function and content take center stage, we create solutions that feel natural.

It's worth noting that any and all barriers to accessibility on a website were put there by designers and developers.

What I'm saying is that all the problems we have with websites are ones we create ourselves. Websites aren't broken by default, they are functional, high-performing, and accessible. You break them.
—Barry T. Smith

Enkel Design is inspired by David Bryant Copeland's Brutalist Web Design, which he likens to the architectural style Brutalism, being true to its materials, robust, and functional. Simplicity that works.

Brutalist architecture. Drawing of a concrete observation tower seen from the ground.
Drawing of the observation tower at Norra berget in Sundsvall – an example of brutalist architecture. Drawn by: Erik Jansson, 2025. Inspired by a photo taken in 1956 by Ragge Ellefsson.

This page is built according to the principle of progressive enhancement and is my attempt to find a balance between brutalist web design and modern UX – a balance that never compromises accessibility, my most important design principle.